What is user intent? The reason a user visits a website, is what is called user intent. The purpose of the user’s visit to a website will often determine if a goal is completed or not. If a website sells shoes, and the user’s intent is to buy shoes, there Read more…
What are canonical tags? When duplicate content exist, search engines need a means to determine the origin on that content, they use this certain meta tag to determine that URL origin for the content. The reason the content origin URL is required, helps understand keyword relevancy while also preserving the Read more…
Why is website security more vital to SEO now? Google search console has added the ability to remove xml sitemaps. Why this is so important, is if an attacked gains access to your website, they then have access to your website directory. They can add files and remove files, which Read more…
What is SERPs Hijacking? When a website has their domain compromised, and also their google search console compromised, to add sitemaps for urls that will be redirected to a domain of choice. This is used to rank new websites without ever having any real inbound backlinks. It’s how many spam Read more…
What exactly is SEO tunnel vision? It’s when only one factor of SEO is focused on, whether it be on page SEO or off page SEO. Not paying attention to the overall picture of a website’s SEO will end up costing organic traffic, keyword rankings or a competitor’s gains. Remember Read more…
If you read any of the big SEO news websites, you’ll notice an awful lot of google update talk. What is a Google Update? Anytime you hear the term ” Google Update “, normally the topic is about an update to Google’s algorithm that handles how web search works. Every Read more…
Page load speed is important for SEO, without having an optimal webpage load speed ( around 3 to 4 seconds ) users will begin to hit the back button in search of faster websites. Slow webpages will also impact searchbot crawling, by slowing webpages from loading, searchbots will go elsewhere Read more…
What is webpage crawling? When a searchbot or software scans a website for new information on each webpage, it’s called webpage crawling. Why searchbots crawl websites, is to gather new information to add to website indexing. Indexing will only happen, if all search engine guidelines are being met, otherwise an Read more…
What are orphaned webpages? Orphaned webpages are any page without links to that webpage, either from internal linking or a sitemap. Why this is an issue for SEO is that without further pathways for searchbots to crawl, search engines don’t know the webpages exist. Users will also benefit from internally Read more…
What is the difference between technical SEO and SEO? Not much more than focusing on optimization for website crawling and website indexing in general. The whole purpose of technical SEO is to improve search engine spider’s website crawl efficiency so search engines like Google can index ALL webpages on a Read more…