On page SEO means anything on the website that will affect search engine ranking, basically, it’s anything that the owner of the website has control over. Not addressing all of the on-page SEO factors below, can cost you time, users and most of all money! In the day and age where competitor advantage happens by just being ahead, why not find out what you’re missing and fix it, to stay one step ahead
Many aspects of onPage SEO is pretty easy to understand, once you get the basics, however, there is a good bit that can be considered very technical SEO, relating with crawling, server logs, schema and even just problem solving SEO and web developer issues.
On Page SEO factors include:
- URL Structure Optimization – How your url structure is setup, can impact the way searchbots crawl your site, and how users interact with your content.
- Internal Linking – If your pages aren’t linked, users and searchbots will not find them to index and convert.
- Heading Tag Optimization – Without header tags, you don’t have content structure and are not conveying keyword importance to users and searchbots alike.
- Technical SEO – Things like the robots.txt, website code that might conflict with website crawling or indexing, sitemap, page load speed, defensive SEO. While technical SEO is it’s own category, it’s also something the website owner can have direct control over, making it an on page SEO factor to consider.
- Page Load Speed – If you users cannot load the page within 4 seconds, then you’re losing user traffic and wasting crawl budget.
- Meta Tag Optimization – From optimization of meta titles, meta descriptions, schema, rich snippets, an the meta robots tag, if you aren’t using metadata, your on page technical SEO is suffering.
- Mobile Optimization – AMP pages and responsive design matter a lot, so much so, without such in a mobile-first indexing world, you won’t be ranking better than page 5 anytime soon.
- Image SEO – Every image needs to be optimized for file size, dimensions, naming and alt tag and also the title tag if you want to be 508 compliant.
- Canonical URL – Not setting a canonical url, doesn’t define a content home to Google, so if you had any content like that mentioned again or use a CMS you will have duplicate pages by Google’s guidelines and can be penalized.
- 301 Redirect Optimization – Redirects are great for searchbot crawling and user engagement, but when they aren’t setup correctly, they WILL cause problems, like redirect loops, redirect chains and other anomalies.
- 404 Page Errors – 404 pages are normal for websites, but when those 404 pages were core landing pages ranking for keywords, not redirecting them, will result in crawling issues, keyword loss and thus a loss in website traffic.
- User Optimization – Your users are your business, If users don’t know what to do on your site and where the info is, then you don’t have a business, just a website online. Website design matters more for digital marketing but plays indirect parts in SEO, if your users are confused, they aren’t converting and they’re clicking the back button.
- Content Relevancy – Keyword research, user profiling, synonym usage and content freshness, all come together to create relevancy, and without a good content plan, you often don’t have relevancy.