It’s big news, the new Googlebot 74. What does the new Googlebot 74 mean for SEO? Well for starters it’s long overdue for many SEOs and web developers. While Chrome has updated quite a bit, Googlebot has not followed suite. Creating the need for all sorts of hacks to make sure certain kinds of content was crawled and indexed. Half the reason technical SEO was a big thing now understood by many digital marketers.
What Is New For SEO From Googlebot 74?
Going forward now, Googlebot when rendering pages for Search, will regularly update its rendering engine to ensure support for the latest web platform features. So no more 4 year lapses in time between what Chrome browsers are capable of and what Googlebot can crawl and index. One thing to note, very good chance now that Google Search Console will need monitoring for any new crawl errors found!
What Was Wrong With The Previous Googlebot?
Googlebot Still Has Room To Improve
Pre-rendering and SSR ( server side rendering ) is still going to be a catch all to deploy, just to make sure no matter the user-agent, content is rendered the same. The main news to take away from all this is that more of the modern web is being rendered and indexed. Which means websites can focus 100% on the user experience when building and less on Googlebot, which is a win/win for all.